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The highlight of Super Bowl 60 may not come from the game itself

Credit: AP/Charlie Riedel

The highlight of Super Bowl 60 may not come from the game itself

PHOTOS: Companies deliver star power in pricey Super Bowl ads 鈥� which ones will stick?

PHOTOS: Companies deliver star power in pricey Super Bowl ads 鈥� which ones will stick?

Super Bowl ads use celebs, humor, lots of dogs

Super Bowl ads use celebs, humor, lots of dogs

Super Bowl ads and other moments that got the most attention online

Super Bowl ads and other moments that got the most attention online

Exterior of SoFi Stadium

February 14

WATCH: Super Bowl LVI ads

January 28

WATCH: 2020 Super Bowl ads

More super bowl ads

Super Bowl Ads: Which were the most buzz-worthy?

Super Bowl Ads: Which were the most buzz-worthy?

Some surprising 鈥� and not so surprising 鈥� stats about Super Bowl ads

Some surprising 鈥� and not so surprising 鈥� stats about Super Bowl ads

WATCH: Devour Super Bowl ad comically features ‘frozen food porn’

WATCH: Devour Super Bowl ad comically features ‘frozen food porn’

WATCH: All the 2018 Super Bowl ads

WATCH: All the 2018 Super Bowl ads

An early review of Super Bowl commercials you鈥檒l be talking about Monday

An early review of Super Bowl commercials you鈥檒l be talking about Monday

Videos: Ads of Super Bowl 51

Videos: Ads of Super Bowl 51

Super Bowl ad winners: Tide, T-Mobile

Super Bowl ad winners: Tide, T-Mobile

Howard University grad applies for loan, ends up in Super Bowl ad

Howard University grad applies for loan, ends up in Super Bowl ad

Super Bowl by the numbers

Super Bowl by the numbers

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